PUSH Weekly Governance Call Recap Thread

🗳️ Governance Proposals
8

Governance Call - 17th January 2024

Apologies for the late recap Push Fam, I didn’t realize I had not updated the forum last week. I will keep this one brief.

Last week we had Sarthak (@skywalker) from the Push Business Development team join us, providing valuable insights into how Push conducts its business development activities. Sarthak gave us a run-through on what the Push BD team does on a daily basis, which I will summarize below:

  1. The BD Process begins with a step called Scouting. This involves going on Twitter, different forums, and engaging in various discussions to find projects that would benefit from Push notifications. Sarthak personally has a preference for DeFi Dapps and Perpetual Trading Dapps, as notifications are useful in informing users of events such as Liquidations.

  2. Closing is the next step, which involves actually reaching out to prospective partners, this can be through a personal connection, social media, etc. Once they make contact, they proceed with explaining Push Protocol and how it works, as well as how they can integrate Push with their protocol. The goal in this stage is to get closure that the prospective partner are willing to integrate with Push, and if not figure out why they are not able to integrate.

  3. The third step is integration and marketing, which usually involves an official announcement that the collaboration is done. Followed by a deep-dive marketing campaign on Twitter, the website, YouTube etc.

  4. The final step is the actual launch, at this point the BD team has minimal involvement, and are mostly present to ensure there are no blockers, or anything that might go wrong.

In relation to the Business Development DAO, it was noted that since the DAO has no dedicated developers as of yet, and in order to avoid overwhelming the BD team, more technical questions could be forwarded directly to the Push Tech team. And perhaps a dedicated channel specifically to coordinate efforts between the BD team and the BD SubDAO should be set up, ensuring a unified source of information accessible to all parties involved.

Also of note:

  • Certain strategically significant collaborations may need to remain undisclosed until the official announcement.
  • Push currently has over 600 partners, about 400 of these coming from different Push hackathons. So it is always good to check with the BD team before reaching out to prospective partners, although this process should be eased with the creation of the coordination channel mentioned above.
  • And although closing is where the BD process usually ends, they continue to support partners by assisting with easing the process of integration. This can be done through sharing docs or connecting with the Push Integration team.
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