July Report - Africa Push Ambassadors

Push Ambassadors
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Strategy

Goal: Promote Push Protocol across all platforms; a means to onboard new users to Push Protocol.

How to achieve it?

  • We used a social media strategy of pushing Push Protocol and its products via tweets on X, Medium and other social media platforms.
  • Organize and participate in real life meetups and events.
  • Be constant and interactive with Push protocol community on discord and the Push DAO
  • Creating and managing Push channel
  • Use YouTube to onboard more users.

IRL EVENTS

Push Protocol at SpaceMesh Nigerian Meetup

On the 26th of July 2024, Push Protocol was proudly represented by one of our Ambassadors, (Marylonia) and Cletus Jnr at the SpaceMesh Nigerian Meetup event. Our participation in the panel session aligns perfectly with Push Protocol’s mission to prioritize privacy and security in web3.

Presentation Highlights

  • Cletus Jnr provided a concise overview of Push Protocol, explaining its core functions and significance in web3 communication. I followed up with an in-depth presentation on Push Chat, highlighting its robust security features and privacy guarantees, making it an exceptional communication platform in web3.

Event Attendance and Engagement

  • The event witnessed a remarkable turnout of over 100 registered attendees present during the course of the event. Our presentations sparked engaging discussions and questions from the audience, indicating a keen interest in Push Protocol’s innovative approach.
  • To encourage community growth, we offered exclusive merchandise to attendees who joined the Push Africa community. This was aimed at fostering a sense of belonging among like-minded individuals and promoting Push Protocol.

The event was a resounding success, and we are committed to continuing our efforts to promote Push Protocol and its privacy-focused solutions. We look forward to participating in future events.

Pictorial representation of the event can be found here :point_down:

https://drive.google.com/drive/folders/1-557i3NOU3g8IRjnQ-c_6MxEsezQzL5k

Push at Web3 Education Workshop at Ho Technical University, Ghana

Objective:

To introduce students to Web3 technologies and Push Protocol during Ho Technical University’s IT Week celebration.

Funding:

A total of $100 was allocated for the event.

Presentation Tool:

Utilized a Canva presentation designed specifically for this event: Canva Presentation.

Attendance:

The event saw a turnout of over 400 students in the auditorium, indicating a high level of interest and engagement from the student body.

Expenditure Breakdown:

  • Transport (Ho to Accra and return): $20
  • Venue, Pictures, and Organization: $60
  • Marketing: $20

Additional Details:

  • Gifts: Six people received various gifts, including shirts bought from the school.
  • Monetary Gifts: Some received monetary gifts in cedis.
  • Event Tickets: Others were given tickets to the dinner night at the school.
  • Sponsorship Recognition: Push Africa was named one of the sponsors for the IT Week events.

Targets and Achievements:

  1. Social Media and Group Engagement: Achieved a significant increase in followers for Push Protocol on social media. Many students joined the Push Africa groups, indicating a strong interest in staying informed and involved.
  2. Learning Interests: Majority of the attendees expressed a desire to learn more about Web3 and the benefits they can gain from using Push Protocol.
  3. Feedback and Future Plans: Received positive feedback from participants who are keen on attending more such sessions. Future workshops will focus more on foundational Web3 education before delving into specific protocols like Push.

https://drive.google.com/drive/folders/1xoZ6_s5MMzkYby3hxcaFfCwzKG4cuNCZ

Push at Phala Meetup, Kampala

One of our Ambassadors, Shidi Abraham, attended the Phala Africa meetup and spoke about Push protocol, more of what it offers and more about partnerships.

Successfully onboarded more than 6 members who joined our Africa telegram group at the event.

Also got in touch with a group of around 4 to 5 solidity developers onboarding to develop with Push protocol.

Photos of the event are below.

https://drive.google.com/drive/folders/1K9RBw5eBDy4BXVpuikdBA2ix6PvIUhVX

Medium Posts

How Push Protocol is Bound to Enhance Web3 Communication

Exploring the Dynamics of Push DAO Governance

Connecting the Dots: How Push is Building the Universal Layer of Communication for Web3

Elevate Your Crypto Experience with Push Snap: Real-Time Notifications in MetaMask

Enhancing DeFi Communication: How Push Protocol Transformed Secure Finance

Unlocking Efficient Governance and Collaboration in Web3 with Push Notifications

Bridging Web3 through Seamless Communication on Push Protocol

Designs

https://www.canva.com/design/DAGIfrtGr8A/zkRoOlTeuRFL0QF8awlqng/edit

Twitter

Twitter Space; 105 tuned in

Twitter Space

Promotion of Push Chat, Push Alpha group by Ambassadors on Twitter

KPI For Next Month

  • Grow the Push Africa Twitter Account by 50 or more new followers
  • Increase attendees on our bi-weekly Space “Let’s Chat Push”
  • Increase Overall Twitter impression by putting out more posts aimed at promoting Push protocol brand and its products.

YouTube

  • One of Our Ambassadors published a video on his Youtube Channel about how to become an active contributor on the Push DAO.
    https://youtu.be/lodSuBRxGHI?si=byRRJLc4SNkpAMF_

  • We created a dedicated YouTube Channel for Push Protocol Africa to facilitate a smooth onboarding process with illustrative videos.

KPI For Next Month

  • Host Short sessions on YouTube Live not longer than 30 minutes to onboard at least 20 people per month. The Live sessions will be recorded and available later for those who missed it.
  • Grow the Channel to at least 50 subscribers by the end of September, 2024.

Reddit

We currently have issues with our Reddit account being flagged. We are working to resolve it and resume posting in the Month of August.

Discord

Goal: Foster Engagements and communication on the Push Protocol Discord community and Keep discussions going.

  • Content Creation:

91 quality posts 4chan posts, engaging with the community about push protocol and other relevant crypto topics.

  • 40 discord engagements, providing valuable insights and fostering community interaction.

Summary:

Positive feedback from the community, with users incorporating Push Protocol in their content.

Conclusion:

The feedback from the community has been encouraging, especially on Discord. We will continue to focus on delivering value to the Push Protocol team.

Other Developments

Established the PushAfrica channel on the Push Protocol dapp.

  • Major updates will be passed on the channel and discussions will take place.
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The recent endeavors under the Push Protocol Africa Ambassador initiative have yielded prodigious outcomes. From our erudite presentations at the SpaceMesh Nigerian Meetup to engaging over 400 students at Ho Technical University, we’ve fostered an unparalleled level of engagement. The adage, “A single bracelet does not jingle,” holds true as our collective efforts amplified our reach.

Our strategic social media campaigns on Medium and Twitter, coupled with dynamic IRL events, have markedly augmented our community. The Push Chat’s robust security features, lauded at various meetups, underscore our commitment to privacy in Web3 communication. In tandem, our push on YouTube and Discord solidified our digital footprint, with commendable KPIs reflecting substantial growth.
Its a collective effort. Iam honoured being part of the cause

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Just as “A bird does not change its feathers because the weather is bad,” our focus remains unwavering. With plans to bolster our Twitter following, enhance YouTube engagement, and resolve Reddit issues, we stride forward with steadfast determination, ensuring the Push Protocol remains a paragon of Web3 innovation.
I hope to jump onboard some day. More of my contributions are more on twitter.

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I must say July has been a remarkable month for Africa and Push. We look forward to get ground and reach. With more coming from the DAO. As for people are reaching out from the Twitter spaces we had and it’s promising we soon shall evidence greatness…

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Our plans to make sure we promote Push are still in the course as we are strategizing on new ideas to incorporate push protocol to others most especially developers as well. We also plan to hit 200 in our next space.

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The month of July was a resounding success for Push Protocol, with a diverse range of online and offline events, content publications, and community meetups showcasing our capabilities. The outcomes of these efforts have been overwhelmingly positive, and I anticipate that August will be an even more impressive month, driven by continued innovation and growth.

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As mentioned the DAO Council will begin reviewing this over the weekend.

Thanks!

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In July, we saw more activity on Discord, showing that Push Protocol is getting more popular. This good trend is helping us move forward, and we’re gearing up for even more exposure and growth on different platforms in August.

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Building in public has allowed me to see close-up the growth of the Africa Push Ambassadors. I applaud how you all have combined various skills to promote Push Protocol :purple_heart:

In particular, I find the significant participation in the SpaceMesh and at the Technical University of Ho events very valuable.

Also, I will share a series of recommendations to make the next report more transparent:

  • Please include the list of ambassadors with names or pseudonyms, their contributions, and the amount that will be allocated from the monthly budget to contributors.
  • Use platforms to register attendees at events and to do activities and giveaways with registered wallets for loyalty purposes. Platforms like Luma or Eventbrite can work.
  • Incorporate links of interest of future partners (i.e., SpaceMesh, Technical University of Ho), which could be the partner’s website or Twitter account.
  • Keep a record of the questions/topics that interest the Push Africa community the most (include the name of the event). This could result in a FAQ document in the future.
  • Each event should be amplified on various platforms (before, during, and after the event) such as Twitter, Reddit, etc. Add links on event coverage in future reports.
  • It is necessary to start managing KPIs such as percentage increase of the follower base on Twitter (i.e., +75 = or 5%).

This week, the community will decide on the Ambassador Guidelines v1 proposal, and the DAO Council will continue to facilitate the synergy and alignment of all ambassador hubs. Thanks.

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