October Report - Push Ambassadors LATAM

Push Ambassadors
1

Gmgm Push team :bell:

In this report, you will find a summary of the goals set and the metrics achieved, as well as the outcomes of the events organized and participated in the month of September by Ambassadors Latam.

Ambassadors X Account Forum Account
Carla carlaupgrade carlaupgrade
René rene__hdz Rene
Mafer soymaferlopezp soymaferlopezp
José soyjoselamus Jose
Yedid yedidweb3 yedidweb3
Luis AKAwolfcito wolfcito

Strategy

Goal: Educational & technical content about Push Protocol, showing the benefits of integration in projects.

How to achieve it?

  • Every week we share our section “Hoy En Web3” highlighting the most relevant news of the ecosystem. Mentioning projects and inviting our community to participate and share information.
  • The Web3Gals community invited us to an X-space to learn about Push Protocol, its tools and innovative governance.
  • We were active sharing all the information about the Push Point Rewards Program for the entire LATAM community. Encouraging the use of the Push dApp so that more people can interact and earn points.
  • We were part of the weekly Governance calls and invited the Spanish community to join.

KPI´s

X space "Push Protocol: Gobernanza Descentralizada y Comunicaciones en Web3 "

  • A large part of the LATAM team was present and commented on the project since we are a decentralized communication protocol. The tools we have: Chats, Video calls, Spaces, Push notifications (sending notifications to users subscribed to specific channels). In addition, to tell about everything that is being worked on Push DAO through governance and the different programs that benefit the web community3.

  • Connection with community: Web3Gals

Next steps

  • Resume publishing original and translated content in our social networks, both written and video. Have 2 X Spaces in November.
  • Give diffusion to ETH Global.
  • Give diffusion to the Diploma of Blockchain and Web3 at UCAB.

–

Governance

Goal: In order to maintain harmony and effectiveness in decision-making that benefits the common good.

How to achieve it?

  • Proposal incubation on Discord
  • Quick decision-making in the Office Hours meeting (every Wednesday at 8 PM UTC)
  • Participation in the Push Governance Forum
  • Participation in the Governance Call

KPI´s

  • Participation of the entire Latam Ambassadors team in the monthly meeting with the Push DAO team.
  • Internal discussion about continuing to activate the 2 Push channels of Push en Español. By majority, it was decided to leave only one channel.
  • Internal discussion on the referral link to be used in the publication of content on the Points Program. The majority decided to choose the link of the ambassador who created the content or the link of the subDAO.
  • Internal discussion on the tool to be used for the blogs. It was considered to use HackMD for one month and measure the results to see if it is convenient or not. In spite of being rejected the application for the Diploma at UCAB on Blockcahin and Web3, we will participate without the benefits, just to inform about Push Protocol and its tools.
  • Internal discussion about creating a previous document/form to have a filter in the interviews. By majority, it did not proceed.
  • At the proposal of one of the ambassadors and in support of the whole team, it was decided to have a Christmas dinner in December among all the LATAM hub members.
  • For personal reasons the current PM decided to leave the position. Another member of the team takes the place.

Next steps

  • Onboarding the new PM of the team.
  • Post Q3 report in the governance forum.
  • Post monthly reports on the governance forum.
  • Continue to actively contribute to Push DAO activities.
  • Give our feedback, improvements and contributions with the new task system.

–

HR & Talent

Goal: Maintaining teamwork and results orientation, ensuring spaces for vulnerability, feedback, and collaboration.

How to achieve it?

  • Office hours on Wednesdays
  • Keep the conversation async on Discord and Notion

KPI´s

  • Documentation of our meetings.
  • Team motivation, effectiveness and performance was low for various personal reasons. Decreased compared to previous months.
  • Due to changes made in Push Protocol ambassador hubs, our management and activity system had a change. It has been the first month of adaptation to a new platform. In addition, going through different communication challenges. The team has been positive and open to use tools to improve this process of change.
  • For personal reasons, our PM had to leave the role. For this reason, the team made the decision that another member will take over the role.
  • We celebrated the birthday of one of our ambassadors.
  • We had 5 interviews with potential candidates to be part of the LATAM ambassadors hub. Each profile will be voted on to start the onboarding process.

Next steps

  • Having clear objectives and strengths of each team member, we will focus on promoting tasks where each one performs activities according to their capabilities.
  • The onboarding process will be carried out for the new PM of the team.
  • 2 people will be added to the LATAM ambassadors hub.
  • Increase the pace of work and the momentum to enhance

–

Financials

Goal : Keep transparency in the SubDAO’s operations.

How to achieve it?

  • Effective treasury management.
  • Continuous updating of ambassador contribution results

KPI´s

Financial report with the result of rewards per contributor

–

Marketing & Growth

Goals:

  • Maintenance of Push en Español Twitter account (removing followers and following quality accounts).
  • Content creation in line with the social media strategy.

How to achieve it?

  • Traffic report social media
  • X Spaces, YouTube Lives, and other activities with partners.
  • Recurrent account maintenance task, active monitoring of news in the ecosystem.
  • Planning of content creation: Weekly content creation strategies with the bounty scheme. Consider the availability of the team.

KPI´s

In October, we don’t have an exact data of the followers, since, X as Metricool share that data with us and for that we need a Premium plan.

Twitter

Youtube

  • In October, no videos were posted on this social network.
  • Our videos were viewed 48 times, accumulating approximately 1.4 hours of watch time, and we gained 1 new subscribers.

Medium

In October, we published 1 article.

Reddit:

  • This month, we did not publish any post on this platform; pending access to the new account for analytics

TikTok:

  • This month, we did not publish any videos on this platform; it has received 1 profile view, 4 likes, 429 publication views.

Next steps

Improve processes related to social media reporting and analytics:

Present Push DAO with other tool options that facilitate the collection of metrics from various social media platforms.

Twitter

  • Continued maintenance of Twitter account, increasing the number of followers by 5%.
  • New collaborations with Push Frens through Spaces to be held twice a month.

We will talk about: Push:

  • The brand/services/benefits/DAO (50%).
  • Our community: Programs/social campaigns/workshops (40%).
  • Web3: Playful content (10%).
  • Through the new ambassador campaign, we will encourage stakeholders to post written and video content, some images or poaps. Thus achieving a very interactive dynamic.
  • Generate original and translated written content about the different Push Protocol programs and tools.
  • New collaborations with Push Frens and #PushEnEspañol.
  • Continue to foster interaction between #PushEnEspañol and the Latam community.
  • Amplify Push Protocol’s work with updates to its tools, campaigns and collaborations.

YouTube and Tiktok:

  • We will resume the creation of videos in horizontal and vertical format.

Blog:

  • We will continue to publish articles on key Push topics once a week.

Instagram:

  • We will evaluate what type of content we are going to share on this social network that its main information is about web2.

Reddit:

  • Create original technical and non-code content about Push protocol tools.

–

Tech

Goal: Collaborate in the growth of Push Protocol as a product.

How to achieve it?

  • Report updates and bugs to the Push Protocol development team.
  • Looking for new partnerships for business development in the region

KPI´s

Bug tracker data. Two reports are still pending resolution, one from August and the other from September.

Next steps

Keep Mapping potential users and services updated for more possible collaborations.

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Thanks @soymaferlopezp. Although much of this information I has already been reviewed with you, I can see at this month (December) how many of the next steps mentioned there have been accomplished.

One of LATAM’s greatest achievements in October was reorganizing Twitter Spaces with invited communities or being invited by other communities to talk about Push. This is something I’m very excited about. From my point of view, it’s one of the activities that has generated the most engagement with the community in the region.

The internal discussions and the hub’s autonomy to handle matters such as the voluntary resignation of the leader up to October is also something to be proud of. As the DAO progresses in decentralization and autonomy, we want to instill those same values to further the goals of each hub.

Regarding social media, as I’ve shared in previous feedback, it’s not necessary to consider platforms in future reports that will only be activated in other stages of the program (e.g., Instagram, TikTok, Reddit). It’s essential, however, to focus on activating effective campaigns through Twitter, Medium, and YouTube (using a content calendar). The team’s efforts in October in this regard have been minimal.

About the September bug report by Wolfcito about the UX issue on the staking page for PUSH tokens, this issue has been resolved by a member of the development team. Therefore, the status can be updated here.

Let’s continue working together to develop clear guidelines for ambassadors and implement early actions that benefit our community.

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