August Report - Push Ambassadors LATAM

Push Ambassadors
1

Gmgm Push team. :bell:

In this report, you will find a summary of the goals set and the metrics achieved, as well as the outcomes of the events organized and participated in the month of August by Ambassadors Latam.

Team LATAM

Ambassador X Account Forum Account
Carla carlaupgrade carlaupgrade
René rene__hdz Rene
Mafer soymaferlopezp soymaferlopezp
José soyJoseLamus Jose
Yedid yedidweb3 yedidweb3
Luis AKAwolfcito wolfcito
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Strategy

Goal: Educational & technical content about Push Protocol, showing the benefits of integration in projects.

How to achieve it?

  • Our goal for this month, aligned with our social media strategy, was to boost our presence across all our social channels. We also aimed to promote all alphas and announcements from the Push Protocol and Push DAO accounts.
  • Support and disseminate information about the Ethereum Uruguay event.
  • Conduct the Workshop for the Ethereum Uruguay event.
  • To promote Push En Español’s featured Push Builders in the BRB Bootcamp program.
  • Posting content on Twitter #PushEnEspanol101.
  • Celebrating being ChannelOfTheWeek with our Push En Espanol Channel
  • Community partners of the free Solow Crypto community event “Como dar tu proximo paso en cripto con Solow”

KPI´s
Diffusion of Ethereum Uruguay event

  • X spaces to tell more details about the event. With an audience of +20 people. Due to problems with the social network, we can not download the details, however, in the poap delivered +21 people made mint.
  • X Space’s reach was +340 views
  • In our “Hoy en Web3” section we mentioned Push Procotol as a sponsor and invited you to register for the Buildathon.
  • Reminder to register for the Buildathon
  • Share X Space from the Ethereum Uruguay account telling the details prior to the start of the event.
  • 4 Sesiones del Road to the Buildathon: Session 1 | Session 2 | Session 3 | Session 4

Workshop Ethereum Uruguay

  • Announcement of the start of the event and the Push Protocol workshop “Improving usability in web3”.
  • Video shared on our Youtube channel of +25 views
  • Poap distribution activity with the attendees who followed the Push DAO X account of 15 mint.

Push Builders in the BRB Bootcamp

  • Creation of written content in Blog and X Thread commenting on the experience of 2 Push Builder during the BRB Bootcamp. In addition, a #PushTalk interview from our Youtube channel, to expand and connect even more with the Push community in Spanish.

ChannelOfTheWeek with our Push En Espanol Channel

  • We organized a campaign to increase followers and reward the loyalty of the community that had already Opt-In to the channel by giving away a Poap to celebrate being the #ChannelOfTheWeek.
  • Details for claiming the Special Poap. 11 mint poaps

Implementation of our new social media strategy for all social media accounts.

Next steps

  • Build our website together with the Solow Crypto community.
  • Create the campaign for the search of 2 new ambassadors for LATAM.
  • Participation of 2 ambassadors in the Ethereum Mexico event.

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Governance

Goal: In order to maintain harmony and effectiveness in decision-making that benefits the common good.

How to achieve it?

  • Proposal incubation on Discord
  • Quick decision-making in the Office Hours meeting (every Wednesday at 8 PM UTC)
  • Participation in the Push Governance Forum
  • Participation in the Governance Call

KPI´s

  • Participation of the entire Latam Ambassador team in the monthly meeting with the Push DAO team.
  • Internal discussion on the number of ambassadors to host and co-host activities. Maintaining 2 to have good practices and distribution of resources.
  • Team coordination and discussion to ask for the budget for the Ethereum Mexico event.
  • Internal discussion about making and sharing a Form with the community where they can anonymously express all their needs, interests, doubts or contributions.
  • Internal discussion about asking for a new budget for the Push Builders Latam detail.
  • Internal discussion on new ambassadors campaign.
  • Application to a Grant - Diploma in web3 and Blockchain programming

Next steps

  • Update of our metrics for the 2nd season and planning for their publication in the Push governance forum
  • Publish monthly reports in the governance forum.
  • Continue to be an active contributor to Push DAO activities.
  • Expect and be proactive in collaborating, supporting and assisting with the changes approved in the proposed Push Ambassador Guidelines v1 for ambassador hubs.

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HR & Talent

**Goal:**Goal: Maintaining teamwork and results orientation, ensuring spaces for vulnerability, feedback, and collaboration

How to achieve it?

  • Office hours on Wednesdays
  • Keep the conversation async on Discord and Notion

KPI´s

  • Documentation of our meetings
  • The motivation and effectiveness of the team, despite being few in number, is increasing every month.
  • Worked as a team to make the workshop video for the Ethereum Uruguay event, enhancing skills in video development and editing.
  • Teamwork for the interview in the Youtube channel to know the experience of our 2 Push Builder in Latam participating in the BRB Bootcamp.
  • Coordination of the ambassadors team to evaluate profiles of the databases we have from previous campaigns to add new ambassadors to the program.
  • Team work to plan and organize different tasks for the presentation and representation of ambassadors in the Ethereum Mexico event.

Next steps

  • Having clear objectives and strengths of each team member, focus will be made to promote activities where each one performs activities according to their selection.
  • Coordinate and organize the campaign for the new LATAM ambassadors program.
  • To increase the work pace and momentum to empower the different areas, connect with new communities, create more channels and implement more Push Protocol tools in the region.

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Financials

Goal: Keep transparency in the SubDAO’s operations

How to achieve it?

  • Effective treasury management
  • Continuous updating of ambassador contribution results

KPI´s
Financial report with the result of rewards per contributor

Marketing & Growth

Goal:

  • Maintenance of Push en Español Twitter account (removing followers and following quality accounts).
  • Content creation in line with the social media strategy.

How to achieve it?

  • Traffic report social media
  • X Spaces, YouTube Lives, and other activities with partners
  • Recurrent account maintenance task, active monitoring of news in the ecosystem
  • Planning of content creation: Weekly content creation strategies with the bounty scheme. Consider the availability of the team

KPI´s

  • In August, we gained 49 followers and lost 34, Achievement of 699 followers on X (15), Increasing by 2.19% compared to the previous month.

Twitter / X:

YouTube:

  • In August, we published a video and engaged with the Push LATAM community through two live streams.
  • In the first, we conducted an extra workshop, “Road to the Buildathon,” to deepen learning about Push Chat for builders interested in the Ethereum Uruguay Buildathon and in using this Push tool.
  • In the second live stream, we hosted our first Push Talk, featuring a lively conversation with Latin American students who stood out in the BRB Bootcamp.
    We created a video to help builders discover the power of exclusivity with Push: Token Gated Group Chat.
  • Our videos were viewed 188 times, accumulating approximately 18.3 hours of watch time, and we gained 8 new subscribers.

Medium:

In August, we published 6 articles.

  • A highlight was the article featuring original content on “Latam Builders Achieve Outstanding Performance at the Push BRB Bootcamp,” which went viral.
  • As a result of this viral success, the articles published in August accounted for 70% of our blog traffic and 84.21% of the articles read during the month. The remaining 30% of blog traffic and 15.79% of article reads come from search results, SEO, where we appear thanks to our consistent monthly publications.

The three most-read articles published this month are:

  • Latam Builders Excel at the BRB Bootcamp by Push.
  • Case Study: How Wallets Use Push to Become a Super App.
  • Presenting Pre-PIP 3 (Push Improvement Proposal) for Cross-Chain Requests.

Reddit:

  • This month, we did not publish any post on this platform; pending access to the new account for analytics

TikTok:

  • This month, we did not publish any videos on this platform; it has received 2 views, 1 engaged audience member.

Next steps

  • Improvement of processes related to social media reporting and analysis:

Improve the processes related to reporting and analysis on social media:

Present the Push DAO with options for tools that facilitate the automatic collection of metrics from various social media platforms.

  • Twitter:
  • Continued maintenance of the Twitter account, increasing the number of followers by 5%
    New collaborations with Push Frens through Spaces to be held twice a month.
  • We will talk about:
    • Push: The brand/services/benefits/DAO (50%).
    • Our community: Programs/social campaigns/workshops (40%).
    • Web3: Playful content (10%).
    • Promote brand awareness for Push Protocol both online and in-person during the event week at Ethereum Mexico.
    • New collaborations with Push Frens and #PushEnEspañol workshops in Mexico.
    • Continue fostering interaction between #PushEnEspañol and the Latam community.
    • Amplify the work of Push Protocol and updates to its tools.

YouTube:

  • We will publish 2 videos in September and a couple of Shorts on YouTube.

Blog:

  • We will continue publishing articles on key Push topics once a week.

Reddit:

  • Restore access for Push in Español on the Reddit account.
  • Create original technical and non-code content about Push Protocol tools.

TikTok:

  • We will publish 2 videos in September

Instagram:

  • We will create interactive content through stories.
  • We will create highly visual, original, and no-code technical graphics on Push Protocol tools.

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Tech

Goal: Collaborate in the growth of Push Protocol as a product.

How to achieve it?

  • Report updates and bugs to the Push Protocol development team
  • Looking for new partnerships for business development in the region

KPI´s
Bug tracker data. One report is still pending to be resolved since February.

Next steps
Keep Mapping potential users and services updated for more possible collaborations.

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Ambassador contribution

Chinesesiren

  • Push LATAM Office Hours meeting: 2
  • Review long video: 1
  • Publish long video: 1
  • Vote in Proposal: 2
  • Event/workshop planning and logistics: 2

Seawoman

  • Push LATAM Office Hours meeting: 4
  • Group meeting define next step: 1
  • Audit meet & review Tasks score: 2
  • Lead Weekly meeting: 3
  • Follow-up team assignments: 9
  • Finance report Montly: 1
  • Montly ambassadors status report: 1
  • Impact metrics monitoring Montly: 1
  • Apply for a Push Grant: 1
  • Review a blogs, X post and threads: 8
  • Review a long video: 1
  • Banners and Poaps creation: 11
  • Create news X posts and threads: 10
  • Translate a blog, X posts and threads: 2
  • Publish a long video: 2
  • Publish a blog, X post and thread: 5
  • Create a new task in Notion: 52
  • Interaction with post in the governance forum: 3
  • Participation in DAO activities: Governance Call, Onboarding program, X Spaces, monthly meeting with the Push DAO team, Demo Thursday and active participation in the governance forum (comments and voting): 5

RNZ

  • Push LATAM Office Hours meeting: 3
  • Audit meet & review Tasks score: 2

0075K

  • Social media report Montly: 1
  • Push LATAM Office Hours meeting: 4
    • Lead Weekly meeting: 1
  • Group meeting define next step: 1
  • Audit meet & review Tasks score: 2
  • Translate a blogs: 4
  • Review a blogs, X post and threads: 6
  • Research and Think new thread: 4
  • Create news X posts and threads: 12
  • Translate X posts and threads: 9
  • Host/Cohost X Space: 2
  • Create and Send Push Notif for Push Español Channel: 30
  • Participation in DAO activities: Governance Call, Onboarding program, X Spaces, monthly meeting with the Push DAO team, and active participation in the governance forum (comments and voting): 5
  • Interaction with Push’s community: 15

CryptoWich

  • Push LATAM Office Hours meeting: 4
  • Group meeting define next step
  • Translate a blogs: 3
  • Create news X posts and threads: 6
  • Translate X posts and threads: 1
  • Publish X post and Thread: 5
  • Record, edit, create script and publish videos (long and short): 8
  • Created presentation material: 1
  • Practicing presentation: 1
  • Create Script for workshop: 1
  • Host/Cohost Workshop Virtual: 1
  • Host/Cohost X Space: 1
  • Participation in DAO activities: Governance Call, X Spaces, monthly meeting with the Push DAO team, and active participation in the governance forum (comments and voting). 4

KokurĹŤ

  • Push LATAM Office Hours meeting: 4
  • Group meeting define next step:
  • Create a blog: 2
  • Banners creation: 1
  • Translate a blog, X posts and threads: 2
  • Research and Think new thread: 1
  • Research for new long video: 1
  • Record, edit, create script and publish videos (long and short): 2
  • Created presentation material: 3
  • Practicing presentation: 2
  • Create Script for workshop: 1
  • Host/Cohost Workshop Virtual: 1
  • Host/Cohost X Space: 1
  • Tech follow-up (code tracking, bugs, etc.): 2
  • Interaction with post in the governance forum: 10
  • Participation in DAO activities: Governance Call, Onboarding program, X Spaces, monthly meeting with the Push DAO team, Demo Thursday and active participation in the governance forum (comments and voting). 4
1 Like
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From Push en Español, we are making progress in transparency towards the community, and that is wonderful.

Congratulations to Push en Español for being the Push Channel of the Week for the first week of August.

Additionally, I want to recognize the Latam ambassadors who supported me in promoting and developing Road to the Buildathon, an educational program that I enjoyed greatly and is available on YouTube for the entire Spanish-speaking community, where they can learn how to implement Push Notifications and Push Chat. This ended with virtual mentoring sessions for the participants of the Ethereum Uruguay buildathon, which featured projects implementing Push and other projects interested in our Grants Program.

Additional queries:

  • Is it possible to add the link to the YouTube videos in this report?
  • What do you think is the reason for the loss of followers on the Twitter account? Are new strategies being evaluated to engage the community and achieve the 5% increase in the follower base that has been proposed?
  • Access to the “Bug tracker” and “Mapping potential users and services” links is needed, as these pages are currently private.

Thank you in advance for your responses @soymaferlopezp .

2 Likes
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Gmgm Carla

Thank you very much, building in public and letting the community observe our work and progress.

It was great to be able to create the whole campaign for Ethereum Uruguay and the educational program was amazing.

Regarding queries:

  • Sure, I already edit and add the videos of the Road to the Buildathon program.
  • To the loss of followers, it’s probably the type of content that was not so interactive. That point, is one of the ones we are evaluating to implement, connect with the community and have more educational spaces.
  • Oh! I didn’t notice that detail, you can now access the links without any inconvenience.

Thanks for your comments @Carlaupgrade :purple_heart: :rocket:

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Thanks for the answers Mafer. Let’s keep measuring as we have been doing and please review the marketing strategy in search of new activities of interest to the Latam community.