Hi Push team. 
In this report, you will find a summary of the goals set and the metrics achieved, as well as the outcomes of the events organized and participated in the month of July by Ambassadors Latam.
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Strategy
Goal: Educational & technical content about Push Protocol, showing the benefits of integration in projects.
How to achieve it?
- Our goal for this month, aligned with our social media strategy, was to boost our presence across all our social channels. We also aimed to promote all alphas and announcements from the Push Protocol and Push DAO accounts.
- We wanted to maintain a consistent, interactive, and engaged presence in Push DAO activities.
- We aimed to promote, track, and structure our educational program: Road to the Buildathon, across our social media platforms and the Push Discord’s LATAM channel.
KPI´s
Youtube Live “Road to the buildathon”
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Live from our channel @PushEnEspanol we had 4 sessions once a week for an hour where Carla, Luis and Yedid as ambassadors, dictated 4 classes both non-tech and tech for the entire Push En Español community and for Builders interested in understanding and implementing Push tools.
In the sessions were explained from the basics: what is a buildathon, a hackathon, what is Push, the explanation of the protocol products, how to create a notification channel Staging environment, Push chat Staging & Mainnet environment, Push Notifications implementation explanation, Push technology use cases and Push chat implementation.
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41 views approx in a period of 4 weeks.
Implementation of our new social media strategy for all social media accounts.
- Connection with communities: Ethereum Uruguay, MKT Community and Open web Academy
Next steps
- Coordinate the presence of our Latam ambassadors in Ethereum Mexico, as they will be attending as well as being speakers. To be able to leave our Push footprint in the event and side events.
- Build our website together with the Solow Crypto community.
- Continuing to improve the performance of our social media content
- Search for new ambassadors for LATAM.
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Governance
Goal: In order to maintain harmony and effectiveness in decision-making that benefits the common good.
How to achieve it?
- Proposal incubation on Discord
- Quick decision-making in the Office Hours meeting (every Wednesday at 8 PM UTC)
- Participation in the Push Governance Forum
- Participation in the Governance Call
KPI´s
- Participation of the entire Latam Ambassador team in the monthly meeting with the Push DAO team.
- Interaction of all LATAM ambassadors with comments and votes on the proposal Push Ambassador Guidelines v1
- Presentation of two members of the Push LATAM ambassador team. José and Luis
- Internal discussion to define details on NFTs to be delivered by Push En Español team.
- Quick vote of the Push LATAM ambassadors team to add a 4th full code class for the “Road to the buildathon” educational program.
- Participation of at least 2 ambassadors in the Governance Call.
- Participation of at least 2 ambassadors in the first session of the Onboarding Program.
- Participation of at least 2 ambassadors in the Demo Thursday session.
- Participation of at least 2 ambassadors and the @PushEnEspanol account in X Spaces organized by Push DAO.
- Creation of a draft grant application for the proposed Diploma in Web3 and Blockchain programming
Next step
- Update of our metrics for the 2nd season and planning for their publication in the Push governance forum
- Publish monthly reports in the governance forum.
- Opt for a grant for the proposal Diploma in Web3 and Blockchain programming
- Continue to be an active contributor to Push DAO activities.
- Expect and be proactive in collaborating, supporting and assisting with the changes approved in the proposed Push Ambassador Guidelines v1 for ambassador hubs.
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HR & Talent
Goal: Maintaining teamwork and results orientation, ensuring spaces for vulnerability, feedback, and collaboration
How to achieve it?
- Office hours on Wednesdays
- Keep the conversation async on Discord and Notion
KPI´s
- Documentation of our meetings
- The motivation and effectiveness of the team, despite being few in number, is increasing every month.
- Worked as a team giving modifications and feedback for the Push Ambassador Guidelines v1 proposal, evaluating the pros and cons.
- Worked as a team for the educational program “Road to the buildathon”, enhancing each of the strengths and skills of each team member to obtain excellent results in the program.
- Coordination of the ambassadors team with the Solow Cripto team in order to organize, plan and create our website together.
- We are preparing for the closing of the 2nd season of Push en Español by coordinating the flexible roles that each ambassador will assume.
Next step
- Having clear objectives and strengths of each team member, focus will be made to promote activities where each one performs activities according to their selection.
- Coordinate and organize the campaign for the new LATAM ambassadors program.
- Participation in the Ethereum Mexico event.
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Financials
Goal: Keep transparency in the SubDAO’s operations
How to achieve it?
- Effective treasury management
- Continuous updating of ambassador contribution results
KPI´s
Financial report with the result of rewards per contributor
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Marketing & Growth
Goals:
- Maintenance of Push en Español Twitter account (removing followers and following quality accounts).
- Content creation in line with the social media strategy
How to achieve it?
- Traffic report social media
- X Spaces, YouTube Lives, and other activities with partners
- Recurrent account maintenance task, active monitoring of news in the ecosystem
- Planning of content creation Weekly content creation strategies with the bounty scheme. Consider the availability of the team
KPI´s
Twitter / X:
- We supported the Push DAO and Push Protocol by covering their sponsorship of Ethereum Uruguay, amplifying the Push brand, and creating content on how to use Push tools in the lead-up to Ethereum Uruguay.
- As a key part of supporting Push’s sponsorship, we organized “Road to the Buildathon,” a series of four workshops where we trained Latam builders to implement Push tools, preparing them for the ETH Uruguay Buildathon.
- We created a Push Channel for the MKT Community through an outstanding workshop led by our ambassadors.
- We brought the community closer to taking new steps as members of Push DAO, inviting them to vote on the Web3 diploma proposal and join the Push DAO Onboarding program. It’s gratifying to see the community’s interest in participating in the program, especially during their first call.
- We promoted the foundation’s content, such as the “10 Reasons Why Your Web3 Project Should Adopt Push Protocol”, “how Push Chat facilitates community building”, and highlighted the value created by the #PushChannelOfTheWeek, among others.
- During the month, we had two X Spaces to give all the details about our educational program Road to the buildathon, where we connected all the Latam ambassadors in the company of the Push DAO team and the 2nd space was with the Open web Academy team, talking about the event to be held in Mexico a Hybrid hackathon (Frutel web House).
- We provided coverage of the various Spaces hosted by the Push DAO in July, including “Boosting the web3 ecosystem through Grants”, “Business Development subDAO - workshop #1”, “Ethereum Uruguay - Buildathon + Evento” “DAO Tooling and Improving Operational Efficiency,” “Cross-Chain Request Feature in Push V3,” and the “Arbitrum AMA.”
YouTube:
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In July, we uploaded three videos and hosted three live streams featuring the “Road to the Buildathon” workshops. Our videos were viewed 237 times, accumulating around 42.1 hours of watch time, and we gained 13 new subscribers.
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Educational Program: Road to the Buildathon:
Session 1 | Session 2| Session 3 | Session 4 -
Workshop: Añadiendo visibilidad a tu Blockchain. Implementando notificaciones de Push
Medium:
In July, we published 4 articles.
The three most-read posts published this month are:
- The Push Ambassador Program Continues to Grow and Evolve.
- Announcing the Push Channel of the Week.
- How to Participate in Push DAO Governance.
The articles published in July accounted for 22% of our blog traffic and 31% of the articles read during the month. The remaining 68% of blog traffic and 69% of article reads came from search results, where we appear thanks to our consistent monthly publications.
Reddit:
- This month, we did not publish any post on this platform; pending access to the new account for analytics
TikTok:
- This month, we resumed posting with a new video about “The 2024 Roadmap of Push Protocol,” which achieved: 1,458 total views, 22 likes, 10 shares, and 10 comments.
Next steps
- Improvement of processes related to social media reporting and analysis:
Improve the processes related to reporting and analysis on social media:
Present the Push DAO with options for tools that facilitate the automatic collection of metrics from various social media platforms.
Twitter:
- Continued maintenance of the Twitter account, increasing the number of followers by 5%
New collaborations with Push Frens through spaces that we will be doing 2 on a monthly basis. - We will talk about:
- Push: The brand/services/benefits/DAO (50%).
- Our community: Programs/social campaigns/workshops (40%).
- Web3: Playful content (10%).
- Continue fostering interaction between #PushEnEspañol and the Latam community.
- New collaborations with Push Frens through spaces we will host twice a month.
- Celebrate with the community that PushEnEspañol is the #PushChannelOfTheWeek.
- Amplify Push Protocol’s work during Ethereum Uruguay.
- Celebrate and amplify that members of the Latam community are becoming Push Builders.
YouTube:
- We will publish 2 videos in August and a couple of YouTube Shorts.
Blog:
- We will continue publishing articles on key Push topics once a week.
Reddit:
- Content calendar for account management between India and Latam ambassadors.
- Create original technical and non-code content about Push Protocol tools.
TikTok:
- We will publish 2 videos in August.
Instagram:
- We will create graphical and very visual technical and original non-code content about Push Protocol tools.
- We will create interactive content from stories
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Tech
Goals: Collaborate in the growth of Push Protocol as a product.
How to achieve it?
- Report updates and bugs to the Push Protocol development team
- Looking for new partnerships for business development in the region
KPI´s
- One report is still pending to be resolved since February: Loty channel non-visibility
Next step
- Keep Mapping potential users and services updated for more possible collaborations.
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Ambassador contribution
Chinesesiren
- Push LATAM Office Hours meeting
- Group meeting define next step
- Review Governance forum post
- Contact new potential community
- Research new potential communities
- Interaction with post in the governance forum
- Translate and publish a blogs
- Translate a banner
- Record, edit, create script and publish videos (long and short)
- Create X threads and post
- Event/workshop planning and logistics
- Support workshop virtual
Seawoman
- Push LATAM Office Hours meeting
- Group meeting define next step
- Audit meet & review Tasks score
- Lead Weekly meeting
- Follow-up team assignments
- Finance report Montly
- Montly ambassadors status report
- Review a blogs, X post and threads
- Banners and Poaps creation
- Create news X posts and threads.
- Translate X posts and threads
- Host/Cohost X space
- Interaction with Push’s community
- Creation of a draft grant application for the proposed Diploma in Web3 and Blockchain programming
- Participation in DAO activities: Governance Call, Onboarding program, X Spaces, monthly meeting with the Push DAO team, Demo Thursday and active participation in the governance forum (comments and voting).
RNZ
- Push LATAM Office Hours meeting
- Review Governance forum proposal
- Contact with community leader
- Audit meet & review Tasks score
- Interaction with post in the governance forum
0075K
- Social media report Montly
- Impact metrics monitoring Montly
- Push LATAM Office Hours meeting
- Group meeting define next step
- Audit meet & review Tasks score
- Review Governance forum proposal
- Translate a blogs
- Review a blogs, X post and threads
- Research and Think new thread
- Create news X posts and threads
- Translate X posts and threads
- Host/Cohost X Space
- Create and Send Push Notif for Push Español Channel
- Participation in DAO activities: Governance Call, Onboarding program, X Spaces, monthly meeting with the Push DAO team, and active participation in the governance forum (comments and voting).
- Interaction with Push’s community
- Review Governance forum proposal
- Participation in DAO activities: Governance Call, X Spaces, monthly meeting with the Push DAO team.
- Presentation in the governance forum
CryptoWich
- Push LATAM Office Hours meeting
- Group meeting define next step
- Translate a blogs
- Create news X posts and threads
- Translate X posts and threads
- Record, edit, create script and publish videos (long and short)
- Created presentation material
- Practicing presentation
- Group meeting define
- Support workshop virtual
- Host/Cohost Workshop Virtual
- Host/Cohost X Space
- Create a new Push channel for a partner
- Participation in DAO activities: Governance Call, X Spaces, monthly meeting with the Push DAO team, and active participation in the governance forum (comments and voting).
Kokurō
- Push LATAM Office Hours meeting
- Group meeting define next step
- Translate a blog
- Banners creation
- Translate X posts and threads
- Record, edit, create script and publish videos (long and short)
- Created presentation material
- Practicing presentation
- Group meeting define
- Support workshop virtual
- Host/Cohost Workshop Virtual
- Host/Cohost X Space
- Tech follow-up (code tracking, bugs, etc.)
- Soft follow up (follow-up meetings, team coordination, communications).
- Create a new Push channel for a partner
- Participation in DAO activities: Governance Call, Onboarding program, X Spaces, monthly meeting with the Push DAO team, Demo Thursday and active participation in the governance forum (comments and voting).
- Presentation in the governance forum
!