TL;DR (Summary)
This proposal establishes a structured reporting framework for the Push Chain Ambassador Program to improve transparency, workload distribution, and documentation. It introduces:
- Dual reporting ambassadors for each hub to enhance accuracy and accountability.
- A yearly reporting thread to centralize reports for easy access.
- A structured KPI & Performance Report and Marketing & Finance Report submission system.
- A dedicated Push Ambassadors Website to showcase ambassador contributions.
- A public Push Channel to provide real-time updates and engagement with the community.
These changes aim to create a scalable, transparent, and efficient ambassador program that fosters community participation and long-term growth.
Table of Contents
- Continuous Improvement & Ambassador Growth
- Introduction
- Objectives of Reporting & Ambassador Program Growth
- Reporting Structure & Accountability
- What Are the Key Changes?
- Why This Change?
- Yearly Thread for Consistent Report Tracking
- Monthly Ambassador Hub KPI & Performance Report
- Monthly Ambassador Hub Marketing & Finance Report
- Push Ambassadors Website & Public Communication Enhancements
- Push Ambassadors Website
- Public Communication via Push Channel
- Conclusion
1. Continuous Improvement & Ambassador Growth
As the Project Manager for Zealy across all three hubs, I have actively engaged with ambassadors, held discussions with hub leaders (@soymaferlopezp and @yedidweb3), and collected valuable feedback through meetings and chats. My objective has been to continuously refine task structures, update descriptions, and enhance the overall program framework to ensure better engagement and efficiency.
This program exists for the ambassadors, and the goal is to create an environment where they can grow, contribute meaningfully, and be recognized for their efforts. Through ongoing refinements, leadership coordination, and structured feedback mechanisms, we strive to make the Ambassador Program more impactful and beneficial for both Push DAO and the ambassadors themselves.
I believe there is always room for improvement, and this guide serves as a living framework that will evolve based on feedback, data, and strategic growth initiatives. With the support of our ambassadors, we will build a transparent, effective, and scalable program that aligns with Push Chain’s long-term vision.
2. Introduction
The Push Chain Ambassador Program is designed to empower ambassadors across different regions to contribute to the growth of Push Chain. This guide establishes a uniform reporting structure for all ambassador hubs (India, LATAM, and Africa) to ensure transparency, accountability, and continuous growth.
Ambassadors’ contributions are tracked on Zealy, where each hub has its dedicated dashboard for task management. Reports will be submitted following this guide to maintain consistency and allow leadership to measure program effectiveness.
Additionally, a Push Channel has been launched to provide public updates, details, and announcements regarding ambassador activities. This channel is open for community members to subscribe and stay informed.
A Push Ambassadors Website is also under development, which will showcase current and previous ambassadors, along with their contributions
3. Objectives of Reporting & Ambassador Program Growth
- Transparency: Ensure that contributions and tasks are documented properly for each hub.
- Growth-Oriented Approach: Utilize feedback and metrics to support ambassador development.
- Data-Driven Decision Making: Provide structured insights for program improvements.
- Accountability: Ensure that every ambassador is recognized for their efforts.
- Community Engagement: Publicly share ambassador updates through the Push Channel.
- Governance Participation: Encourage and track ambassador involvement in Push DAO governance.
- Scalability: Create structured onboarding materials and documentation to help new ambassadors.
4. Reporting Structure & Accountability
To enhance accuracy, transparency, and workload distribution, each ambassador hub must now designate two ambassadors to handle reporting responsibilities instead of one. This restructuring ensures a higher level of detail in reports, minimizes reporting fatigue, and increases the accountability of the ambassador program.
4.1. What Are the Key Changes?
- Two dedicated reporting ambassadors per hub: Instead of a single ambassador handling all reporting, responsibilities are now divided between two ambassadors, ensuring higher accuracy and reduced workload.
- Separation of roles:
- Ambassador A (Performance & KPI Manager) will focus on individual ambassador achievements, task completion tracking, and governance participation, ambassador engagements and overall contributions.
- Ambassador B (Marketing & Finance Manager) will track social media engagement, marketing campaigns, and financial transparency.
- Yearly reporting thread: All hubs will now maintain a single, structured yearly thread for their reports, similar to the Push Weekly Governance Call Recap Thread (2025), making it easier to access past reports without searching multiple links.
- More detailed reporting expectations: Reports must now contain structured insights, covering individual and collective ambassador contributions, engagement metrics, financial transparency, and community-building initiatives.
4.2. Why This Change?
- Balanced Workload: The reporting process is time-intensive, requiring data collection, analysis, and compilation of insights. By dividing the responsibilities between two ambassadors, we ensure no single individual is overwhelmed with work.
- More Granular Data: One ambassador will focus on performance metrics and KPI tracking, while the other will analyze marketing efforts and financial transparency. This distinction allows each report to be more detailed, structured, and insightful.
- Enhanced Transparency & Documentation: With a structured reporting mechanism, DAO members and the community will be able to access well-documented reports under a single, organized yearly thread. This makes it easier to track historical reports and ensure program accountability.
- Stronger Decision-Making: By having two dedicated ambassadors working on different aspects of reporting, leadership and the DAO Council can make better-informed decisions based on data-driven insights.
4.3. Yearly Thread for Consistent Report Tracking
Each hub must create a dedicated yearly thread similar to the Push Weekly Governance Call Recap Thread (2025). This thread will serve as a repository for all monthly reports, ensuring that our community members can conveniently access historical reports without navigating through multiple links.
Both Ambassador A and Ambassador B will submit their respective reports under this single thread, enhancing organization, accessibility, and traceability of ambassador contributions.
- Ambassador A (Performance & KPI Manager) will track individual ambassador achievements, task completion metrics, and governance participation, ambassador engagements and overall contributions.
- Ambassador B (Marketing & Finance Manager) will focus on social media impact, community engagement, and financial transparency.
This dual-ambassador reporting structure ensures that all aspects of the ambassador program—from performance tracking to marketing outreach—are comprehensively analyzed and presented to the DAO and the community.
Key Benefits of the Updated Reporting Structure:
- Less workload per ambassador = higher efficiency.
- More detailed insights into program performance.
- Easier access to reports with a single structured thread.
- Greater transparency across all ambassador activities.
- More structured accountability within the ambassador program.
With this refined approach, we ensure that reporting becomes a powerful tool for improving the program, empowering ambassadors, and maintaining transparency within Push DAO.
4.4. Introduction to Monthly Reports
Just as we discussed to further enhance the structure and clarity of ambassador reporting, we are introducing two distinct reports. These reports will ensure comprehensive documentation of ambassador activities and marketing efforts:
- Monthly Ambassador Hub KPI & Performance Report
- Monthly Ambassador Hub Marketing & Finance Report
4.4.1. Monthly Ambassador Hub KPI & Performance Report
Responsible Ambassador: Ambassador A (Performance & KPI Manager)
Focus Area: Tracking individual ambassador contributions, governance participation, defining goals, and measuring overall program effectiveness.
Report Contents:
- Ambassador Performance Metrics
- Total XP earned by each ambassador (Zealy data)
- Number of tasks completed per ambassador
- Breakdown of completed tasks (type & quantity)
- Detailed tracking of key performance metrics
- Achievements & Milestones
- Major goals that were accomplished
- Impactful contributions from ambassadors
- Challenges & Bottlenecks
- Issues faced by ambassadors on Zealy or the program
- Any engagement concerns or participation issues
- Solutions or recommendations for improvement
- Governance Participation
- % of ambassadors participating in governance votes
- List of proposals ambassadors engaged with
- Engagement in DAO forum discussions
- Next Month Goals & Strategies
- Clear objectives for the upcoming month
- Key focus areas for improvement
- Feedback & Ambassador Growth (Optional)
- Areas where ambassadors need more support
- Plans for ambassador growth and mentorship
Submission Format:
- Screenshots from Zealy dashboards
- Performance tables & charts
- Key takeaways and analysis
4.4.2. Monthly Ambassador Hub Marketing & Finance Report
Responsible Ambassador: Ambassador B (Marketing & Finance Manager)
Focus Area: Tracking marketing efforts, financial transparency, and community engagement growth.
Report Contents:
- Marketing & Growth Analytics
- Social media performance (Twitter, YouTube, Medium, Reddit)
- Follower growth per platform (Twitter, YouTube, etc.)
- Engagement metrics: likes, retweets, comments, shares, reach
- Blogs, Twitter threads, memes, and videos posted
- Impact of translated content on different regions
- How ambassadors helped in social media growth
- Spaces & Event Reports
- Number of Twitter Spaces hosted
- Number of community calls, workshops, and events
- Next month’s plan for Spaces & events
- Financial Report
- Total rewards distributed to ambassadors
- Expenses for marketing efforts (ads, promotions, etc.)
- Any budget adjustments needed
- Pending rewards or payments
- Next Steps & Growth Strategy
- How we plan to scale marketing efforts
- Improving content & outreach
- Next month plans like Threads, videos, etc.
Submission Format:
- Engagement metrics table
- Financial spreadsheet snapshot (If needed)
- Screenshots from Twitter, YouTube, and Zealy reports
Note: We understand the reports cover a broad range of topics. While you don’t need to address every single one, please ensure that any items you do include are explained with specific details and examples.
5. Push Ambassadors Website & Public Communication Enhancements
5.1. Push Ambassadors Website & Zealy API Integration
A dedicated Push Ambassadors Website will serve as the central hub for all ambassador-related activities. The website will include:
- Ambassador Profiles featuring past and present ambassadors with their achievements.
- Program Applications for onboarding new ambassadors seamlessly.
- Event Listings with past and upcoming ambassador-led initiatives.
- Resources & Guidelines to help ambassadors navigate their tasks effectively.
- A Hall of Fame recognizing top-performing ambassadors.
5.2. Public Communication via Push Channel
- The Push Channel will provide real-time updates, announcements, and ambassador highlights.
- The community can subscribe to track program growth and achievements.
- Monthly summaries and event recaps will be posted to ensure transparency.
5.3. Ambassador Onboarding Guide & Training
- A detailed Zealy onboarding guide will be available.
- Ambassadors weekly meeting for Questions and Doubt solving.
6. Conclusion
This proposal establishes a structured, transparent, and scalable reporting system for the Push Chain Ambassador Program. By implementing a dual-reporting model, utilizing a yearly thread for documentation, and introducing public engagement initiatives such as the Push Channel and Ambassador Website, we ensure a stronger governance structure and better community integration.
Key Takeaways
- Ambassadors will now report in teams of two, improving workload balance and accuracy.
- Yearly reporting threads will centralize data, making it easier to access historical reports.
- Push Ambassadors Website will offer real-time tracking of contributions, improving visibility.
- Public Push Channel will keep the community informed about ambassador-led initiatives.
- Data-driven reports will allow for better decision-making by the DAO and leadership teams.
With these changes, we ensure that the Ambassador Program remains efficient, inclusive, and growth-oriented for both ambassadors and the Push DAO community. 
Note: This proposal is a living document and may evolve as we continue refining and enhancing the Push Chain Ambassador Program. Additional improvements, structural changes, and new initiatives may be introduced based on feedback, data analysis, and community needs.