Push Chain Ambassador Program Reporting Templates

TL;DR (Summary)

This proposal introduces standardized reporting templates for the Push Chain Ambassador Program, ensuring clarity, consistency, and detailed tracking across all hubs (India, LATAM, and Africa). The new structure includes:

  • KPI & Performance Report template to track ambassador contributions, completed tasks, and future objectives.
  • Marketing & Finance Report template to document social media growth, content impact, impressions, and financial transparency.
  • Clear formatting and structure to ensure efficient reporting and review.
  • Defined roles for two reporting ambassadors per hub to reduce workload and improve accuracy.

These templates ensure transparency and scalability, making reports more accessible and actionable for DAO leadership, community members, and ambassadors.


Table of Contents

  1. Introduction
  2. Standardized Reporting Structure
    • Why Standardized Templates?
    • Roles of Reporting Ambassadors
  3. Templates for Monthly Reports
  4. Implementation & Next Steps

1. Introduction

The Push Chain Ambassador Program plays a crucial role in driving community engagement, governance participation, and outreach. To ensure efficiency and transparency, this proposal introduces standardized reporting templates that will be used across all three hubs (India, LATAM, and Africa).

Currently, a single ambassador is responsible for submitting report, which creates an excessive workload and limits the level of detail. To resolve this, we are restructuring the reporting process so that two ambassadors will now handle reporting responsibilities:

  1. Ambassador A - KPI & Performance Report
  2. Ambassador B - Marketing & Finance Report

This ensures better accuracy, improved workload management, and detailed tracking of the ambassador program.


2. Standardized Reporting Structure

2.1 Why Standardized Templates?

Having a standard reporting format benefits the DAO, ambassadors, and the community in multiple ways:

  • Ensures consistency across all hubs, making reports easier to compare and evaluate.
  • Reduces ambiguity and improves transparency in ambassador contributions.
  • Allows DAO leadership to track performance efficiently.
  • Provides actionable insights for program improvement.

2.2 Roles of Reporting Ambassadors

Ambassador A: KPI & Performance Reporting

Responsible for compiling:

  • Ambassador contributions (tasks completed, points earned, and ranking on Zealy).
  • Task details (which tasks were completed, pending, and engagement levels).
  • Future roadmap (next month’s goals, upcoming initiatives, and strategic improvements).
  • Performance trends (growth in participation, key achievements, and task completion trends).

Ambassador B: Marketing & Finance Reporting

Responsible for documenting:

  • Marketing outreach (number of posts, blogs, tweets, videos, and engagement metrics).
  • Social media performance (followers gained, impressions, reach, and community discussions).
  • Finance tracking (reward distribution and ambassador incentives).
  • Next steps and improvements (adjustments to strategy, plans for increasing visibility).

3. Templates for Monthly Reports

3.1 Ambassador Hub KPI & Performance Report

3.2 Ambassador Hub Marketing & Finance Report Template

4. Implementation & Next Steps

This proposal aims to ensure structured reporting across all ambassador hubs. Moving forward, the following actions will be taken:

:pushpin: Adopt the new reporting templates across all hubs.
:pushpin: Assign two reporting ambassadors per hub for improved workload distribution.
:pushpin: Implement a review process to ensure high-quality, detailed reports.

With these improvements, ambassador reporting will be more effective, structured, and transparent, helping Push DAO drive engagement, governance participation, and ecosystem expansion. :rocket:

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3.1 Ambassador Hub KPI & Performance Report

[Month & Year] - KPI & Performance Report

Ambassador Hub: [India / LATAM / Africa]
Reporting Ambassador: [Name - X Handle - Forum Handle]

Introduction

The Ambassador Hub KPI & Performance Report provides a comprehensive overview of individual ambassador contributions, governance participation, program effectiveness, and key performance metrics. This report is used to assess ambassador engagement, track progress, identify challenges, and define strategic objectives for the following month.

The report ensures:

  • Transparent tracking of ambassador performance through Zealy XP and task completion data.
  • Evaluation of governance participation, including Snapshot votes, forum discussions, and DAO calls.
  • Identification of bottlenecks and challenges affecting ambassador contributions.
  • Clear goal-setting for continuous improvement of the ambassador program.

Key Performance Indicators (KPIs)

This section highlights the core metrics that measure ambassador hub performance and engagement.

Metric Data
Total Zealy Points Earned X
Number of Tasks Completed X
Average Participation Rate (%) X%
Number of Ambassadors Active X
Governance Call Engagement Rate X%
X Space Engagement Rate X%

:paperclip: Supporting Attachments:

  • Zealy Dashboard Screenshot (tracking total points and tasks completed).
  • Graphs & Charts visualizing ambassador engagement trends.

Ambassador Performance Metrics

This section provides a structured overview of ambassador contributions, categorized under content creation, governance participation, and community engagement. The table below presents a summary of high-level activities, with a detailed breakdown of completed tasks provided later in the report.

Ambassador Contributions Overview

Ambassador Tweets/Threads Blog Posts Reddit Posts Discord Activity
Ambassador 1 X X X High
Ambassador 2 X X X High
Ambassador 3 X X X High
Ambassador 4 X X X Low

:paperclip: Supporting Attachments:

  • Zealy Dashboard Screenshot (showing XP and task completion).
  • Performance Trend Graphs (showing engagement over time).


Governance Participation and Community Engagement

This section evaluates ambassador involvement in governance calls and community activities.

Governance and Engagement Overview

Ambassador Snapshot Votes Cast Forum Comments DAO Calls Attended X Spaces Joined
Ambassador 1 X X X X
Ambassador 2 X X X X
Ambassador 3 X X X X
Ambassador 4 X X X X

:paperclip: Supporting Attachments:

  • Screenshots of Snapshot votes cast.
  • Links to governance forum discussions.


Achievements and Milestones

This section highlights key accomplishments made by the ambassador team in the reporting period.

Examples of Achievements:

  • Successful onboarding and training of new ambassadors.
  • Published a high-impact blog post that attracted significant engagement. (Ambassador Hub Post)

Example Report Entry:

  • Increased governance call engagement by 30%.
  • Published a blog post on Push Chain, which reached 2,000 views. (Ambassador Hub Post)

Challenges and Bottlenecks

This section identifies obstacles faced by ambassadors and potential solutions for addressing them.

Examples of Challenges:

  • Low engagement in governance discussions from newer ambassadors.
  • Some ambassadors are not utilizing Zealy to its full potential.

Goals and Strategy for the Next Month

This section outlines clear and measurable objectives for the next reporting period.

Example Goals:

  • Increase governance participation by 20% through improved incentives.

Ambassador Task Breakdown

This section provides a detailed view of each ambassador’s specific tasks and their frequency of completion.

Ambassador Task Name Times Completed
Ambassador 1 Twitter Thread 5
Ambassador 1 Reddit Post 2
Ambassador 2 Twitter Thread 10

Total Tasks per Ambassador


Next Month Goals & Roadmap:

  • List strategic focus areas for the coming month, such as increasing governance participation, improving technical contributions, or expanding community outreach.
  • Detail targeted objectives with measurable success criteria.
  • Identify new projects or initiatives to enhance ambassador impact.

3.2 Ambassador Hub Marketing & Finance Report Template

Introduction

The Ambassador Hub Marketing & Finance Report provides a detailed analysis of the ambassador hub’s social media presence, promotional activities, engagement metrics, and financial transparency. This report ensures that ambassadors track, measure, and optimize their marketing performance for continuous growth.

This report ensures:

  • Comprehensive tracking of social media analytics, including Twitter, Reddit, Blogs, and X Spaces.
  • Analysis of content engagement (likes, impressions, shares, and comments).
  • Evaluation of growth trends, including follower increases and percentage growth.
  • Financial transparency, detailing rewards distribution, etc.
  • Strategic planning for future marketing efforts and outreach.

Key Performance Indicators (KPIs)

Metric Data
Twitter Impressions X
Number of Twitter Posts X
Blog Posts Published X
Video Tutorials Created X
Number of X Spaces Hosted X
Followers Gained (Hub Accounts) X
Community Growth Rate (%) X%


Marketing Performance & Social Media Growth

X/Twitter Performance Overview

This section provides a comprehensive summary of ambassador hub activity on Twitter, including post volume, engagement metrics, and growth trends.

Metric Data % Change (vs. Last Month)
Total Twitter Posts X X%
Total Impressions X X%
Total Engagements X X%
Number of New Followers X X%
Most Engaged Tweet [Tweet Link] -

:paperclip: Supporting Attachments:

  • Screenshot from Twitter/X Analytics.
  • Engagement trends from previous months for comparison.


Blog Performance Overview

This section details blog articles published and their engagement metrics, including reads, shares, and comments.

Blog Title Published Date Reads Shares Comments
[Blog Title 1] [Date] X X X
[Blog Title 2] [Date] X X X

:paperclip: Supporting Attachments:

  • Screenshot from Medium Insights or other blog platforms.
  • List of top-performing blog content and key engagement drivers.
  • The Graph will be similar like X

Reddit Performance Overview

This section tracks ambassador hub activity on Reddit, including posts created, engagement, and follower growth.

Metric Data
Total Reddit Posts X
Total Upvotes Received X
Total Comments X
Most Engaged Post [Post Link]

:paperclip: Supporting Attachments:

  • List of top-performing posts.
  • The Graph will be similar like X

X Spaces & Community Engagement

This section details Twitter/X Spaces hosted or participated in, including attendance, engagement, and key takeaways.

X Space Title Date Attendance Key Highlights
[X Space Title 1] [Date] X [Summary]
[X Space Title 2] [Date] X [Summary]

:paperclip: Supporting Attachments:

  • Links to recorded X Spaces.
  • Graphs & Charts visualizing ambassador engagement trends.
  • The Graph will be similar like X

Promotional Activities & Community Engagement

This section highlights specific marketing initiatives, including campaigns, outreach efforts.

Campaign Objective Execution Details Outcome/Impact
#PushIndiaAmbassador Increase awareness about Push Chain Series of tweets & threads with engagement incentives Gained X% new followers, X% increase in engagement
Push Points Promotion Educate users about earning points Blog posts, memes, and tutorial videos X% increase in Push Points program participation

:paperclip: Supporting Attachments:

  • Links to campaign threads, blogs, and marketing materials.

Finance Breakdown

This section provides a transparent overview of ambassador hub expenses, including rewards distribution, event sponsorships, and promotional budgets.

Ambassador Rewards Breakdown

Ambassador Rewards Distributed (PUSH Tokens)
A X PUSH
B X PUSH
C X PUSH


Next Steps & Marketing Goals

Review of Campaign Effectiveness

  • Twitter engagement increased by X%, indicating improved outreach.
  • Blog readership declined by X%, suggesting the need for a better distribution strategy.
  • X Spaces participation improved, leading to more governance discussions.

Suggested Improvements

  • Implement better social media scheduling for consistent engagement.
  • Focus on more targeted campaigns to onboard new users into the Push Chain ecosystem.

Upcoming Initiatives

  • Expand X Spaces frequency with guest speakers from the Web3 community..