The third quarter of 2024 marked a period of consolidation and growth for the Push en Español team, with a focus on education, community strengthening, and participation in key events such as Ethereum Uruguay and Ethereum Mexico. Through strategic educational content, collaborative partnerships, and interactive campaigns, significant advances have been made to elevate the visibility of Push Protocol within the LATAM Web3 ecosystem.
1. General Strategy
Objective: Increase adoption of Push Protocol through educational and technical content, emphasizing social media, events, and workshops.
Key Achievements:
- July: Conducted the educational program “Road to the Buildathon” with 4 live sessions and a highly engaged audience.
- August: Highlighted presence at Ethereum Uruguay, alongside a series of workshops and social media campaigns.
- September: Active participation in Ethereum Mexico with in-person workshops and networking sessions, boosting engagement on social platforms.
Next Steps:
- Increase event presence, including the Solow Scholars program and the Diploma Blockchain & Web3.
- Launch interactive campaigns like the Push Reward Points program to foster community engagement.
2. Governance
Objective: Support effective and collaborative decision-making within the Push DAO community, advancing proposals aligned with community needs.
Key Achievements:
- July: Active participation in governance proposals, including the Push Ambassador Guidelines.
- August and September: Consistent presence in DAO governance calls and events, ensuring clear communication and alignment with the core Push DAO team.
Next Steps:
- Boost LATAM ambassadors’ engagement with governance through new campaigns and recruiting additional ambassadors.
3. Human Resources and Talent
Objective: Foster teamwork and performance with a focus on feedback, collaboration, and clearly defined roles.
Key Achievements:
- July - September: Improved task organization and role assignments, enabling the team to maintain effective management despite the added workload of in-person events.
Next Steps:
- Expand connections with more local communities, reinforce the ambassador team, and optimize task assignments based on each member’s strengths.
4. Marketing and Growth
Objective: Maintain a compelling and consistent content strategy on social media to elevate Push Protocol’s presence in LATAM.
Key Achievements:
- July: Successfully launched Road to the Buildathon program, gaining visibility on platforms like YouTube and Twitter.
- August: Increased followers and viral content on the success of LATAM builders at the BRB Bootcamp.
- September: Provided comprehensive coverage of Ethereum Mexico, workshops, and previous events.
Next Steps:
- Increase content frequency on YouTube, TikTok, Instagram, and Medium.
- Strengthen collaborations with partner communities to drive ongoing engagement in LATAM.
5. Technology
Objective: Support Push Protocol’s development by identifying bugs and exploring new technical alliances.
Key Achievements:
- July - September: Ongoing tracking of previously reported bugs, with continuous communication with Push Protocol’s development team.
Next Steps:
- Continue mapping potential users and services for future collaborations.
Q3 Numerical Summary
Events:
| Event | Participation | Impact |
|---|---|---|
| Ethereum Uruguay | Technical workshop | Growth in Push en Español community |
| Ethereum México | Workshops & side events | Increase in social interaction |
Social Media
1. Twitter (X)
- New followers: 108 (+7.73% growth)
- Post engagement: Steady increase, particularly during Ethereum Uruguay and Mexico events.
- Featured Content: #TodayInWeb3, online workshops, and interactive Push Protocol campaigns.
2. YouTube
- Q3 Views: 56 views
- Watch hours: 0.9 hours
- New Subscribers: 1
- Next Steps: Increase video frequency and create educational content with YouTube shorts.
3. Medium
- Q3 Views: 26
- Total Reads: 11
- Most-read article: “The Role of Randomness in Push Nodes”
- Next Steps: Weekly article publications to boost traffic and visibility.
4. TikTok
- Q3 Views: 2
- Interactions: 1
- Next Steps: Reinforce presence on TikTok with visually engaging content explaining Push Protocol tools.
5. Instagram
- Activity: No posts in September
- Next Steps: Create interactive, visual non-code content about Push Protocol through stories and posts.
Data Visualization with Charts and Tables
Social Media Growth Comparison Table
| Social Media Platform | Q2 Followers | Q3 Followers | Growth (%) |
|---|---|---|---|
| X (Twitter) | 699 | 753 | +7.73 |
| Youtube | 47 | 48 | +2.13 |
| Medium | 15 | 26 | +73.33 |
| TikTok | 0 | 2 | N/A |
Monthly Twitter Engagement
- July: 120 interactions
- August: 180 interactions
- September: 250 interactions
Event Activity Breakdown
- Technical Workshops: 40%
- Networking: 30%
- Side Events: 20%
- Presentations: 10%
Quarterly Social Media Post Comparison
| Social Media Platform | Q2 Post | Q3 Post | Change (%) |
|---|---|---|---|
| X (Twitter) | 50 | 65 | +30 |
| Youtube | 5 | 3 | -40% |
| Medium | 6 | 11 | +83.33 |
| TikTok | 1 | 0 | -100% |
Conclusion and Objectives for the Next Quarter
Q3 Conclusion: During Q3, Push en Español consolidated its position within the LATAM Web3 ecosystem, achieving steady growth on social media and strong participation in key events such as Ethereum Uruguay and Ethereum Mexico. The community showed a high level of engagement, and governance efforts strengthened cohesion and alignment with the core Push Protocol team.
Q4 Objectives:
- Expand visual and educational content on YouTube, TikTok, and Instagram.
- Strengthen LATAM collaborations and alliances with a focus on connecting more local communities.
- Optimize the Push Reward Points program and improve social media metrics tracking.
- Promote increased governance engagement and boost ambassador recruitment campaigns.
